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  • Case Study Analysis Primary Stakeholders Interests/Stakes National Football League (NFL)  The National Football League (NFL) is a professional American football league which works with hundreds of professional athletes, however they are currently facing an ethical issue regarding their players' health.  The NFL is receiving a lot of bad press from this issue. This is because former and current football athletes are suffering from brain injuries which are creating further complications.  The blame is going on the NFL because of the game's violent features.  As a professional athletics league the bad press is harming their reputation.  There has also been a $765 million lawsuit filed against the NFL to help families cover medical costs of former football players who are now suffering from brain injuries.  The NFL is seeking no benefits from this ethical dilemma because all other stakeholders involved with this issue are pointing fingers at them  NFL is being blamed for not explicitly stating the injures and long term effects that football can have on the player  However, once this issue is solved NFL will be able to build up their reputation and will look good once again in the eyes of stakeholders.  Until then the NFL is being harmed, their reputation is at stake and lawsuits have also been filed.  As of right now the NFL is not being denied any rights, and continues to be in business, running football matches.  However, if nothing is done about the lawsuit and the players who continue to suffer from brain injuries the NFL may be denied their rights to continue their business and continue operating games, but until then no rights have been denied.  As the league for professional football which organizes the games and carries such a strong brand name, NFL does have legal obligations towards warning all professional athletes about any long and short term risks and contingences. Former Football Players  Former football players are suffering the most from this ethical issue as they are living with both health and economic complications.  During the time of their career the NFL had not warned them about long term brain injuries that can occur due to the rough characteristics of the game Page 2

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